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myREF: Measuring Employee Engagement in Real-Time
The balance of power has shifted from employer to employee, forcing business leaders to learn how to build an organization that engages employees as sensitive, passionate, creative contributors- Essentially, as “Growth Partners.” Today’s millennial employees are “screenagers,” powered by digital technology and a social mindset. Their hyper connectivity keeps them ’always on’ and they expect this connectedness and inclusion at their workplace as well. Therefore, today, every organization is looking for a business model or solutions where they can drive and measure their employee engagement in real-time and continuously adjusts their management practices to improve the work culture. Pointing on how dispirited, unmotivated, and unappreciated workers fail to compete, Suhaan Boxwala, founder, and CEO of myREF says, “In today’s glass-door era, an organization’s culture can become their key competitive advantage or Achilles’ heel. There's a need to ‘check in’ daily with your workforce as they check you out daily.” The firm assists its clients to drive and measure employee engagement and sentiment in real time.
With, myREF, a mobile-based employee engagement platform, organizations can identify changing employee behavior and the ubiquitous challenges of legacy system that hinders talent acquisition and retention in real-time. “The offering aims at revolutionizing the way organizations motivate, engage, and reward employees, and in turn, get rewarded by them,” mentions Anuradha. The adoption of myREF gives organizations 24x7 connectivity with its personnel, who help them in improving the loyalty, morale, pride, and productivity of employees.
myREF comes loaded with features that encourage personnel to push usual boundaries and work with enthusiasm, creativity, and ownership. With the ‘recruitment X.0’ feature of myREF, organizations can tap into the personal, social, and professional network of an employee and improve the potency of the hiring processes. The other key features of the myREF platform include internal job postings, SOS, Track Me, Employee survey, Opinion poll, pulse surveys, reward wallet, mood board and energy bytes, among others.
Suhaan delineates that the multilingual platform, myREF, can be leveraged in both iOS and Android platforms. It further brings SSL for network data encryption, firewalls, and best coding practices to secure the organization’s data. Organizations can also integrate myREF with their internal systems or deploy it as a standalone system. The platform has been utilized by organizations pan India, as well as in Philippines and Bulgaria.
A relatively new company, myREF is continually thriving in the industry and helping its clients to maximize ROI. Implementing myREF, many organizations have improved their employee morale by giving instant rewards along with reducing the hiring costs and boosting the hire process with various employee referral programs. The entire cycle from referral leads to job applications are captured in the system, and employees get instant notifications on the myREF app.
Since its inception, the team at myREF has continuously engaged with the larger HR fraternity to ensure that it offers optimal value to its clients. Going further, the firm envisions making myREF a comprehensive collaborative hangout portal that can assist employees to share and contribute more towards organizations. Some of the future goals of the firm include building a robust onboarding plan on the myREF app and also launch an employee suggestion box for further driving efficiency and growth. In the coming years, the firm also intends to diversify the myREF platform pilots in the markets of Indonesia, Vietnam, and Thailand. Suhaan concludes, “There is no offering that matches myREF's bundle of features, and we are committed to making continuous investments in both, the product and the technology to ensure that we create value for all stakeholders.”